The Blomio brand guidelines are intended for everyone who works with Blomio products, packaging, marketing and content.

A consistent visual identity and tone of voice build a recognisable, approachable and inspiring garden brand across every touchpoint: in store, online, on packaging and in marketing materials.

The brand guidelines include

• Brand essence
• Slogan and brand story
• Values and key messages
• Tone of Voice

The graphic guidelines include

• Logo, colours and typography
• Imagery
• Graphic elements
• Packaging guidelines