{"id":9395,"date":"2025-07-03T11:33:39","date_gmt":"2025-07-03T08:33:39","guid":{"rendered":"https:\/\/brandbook.tokmanni.fi\/kotikulta-brandbook\/kotikulta-selected\/"},"modified":"2026-04-27T08:35:54","modified_gmt":"2026-04-27T05:35:54","slug":"kotikulta-selected","status":"publish","type":"page","link":"https:\/\/brandbook.tokmanni.fi\/en\/kotikulta-brandbook\/kotikulta-selected\/","title":{"rendered":"Kotikulta Selected"},"content":{"rendered":"\t\t
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Graphic guidelines<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Refer to this toolkit for logo downloads as well as colour scheme and typography guidelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Detailed instructions for logo usage and downloadable logo files (CMYK & RGB) can be found below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload logos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Kotikulta\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clear space<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Kotikulta Selected logo will generally always appear against a pale grey background. When the background is in use, the pale grey negative space will help maintain padding around the logo. If a pale grey background is not in use, a minimum clear space equivalent to the width of the letter \u201ce\u201d must be maintained at all times. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Minimum size<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The minimum width for a vertical logo is 16 mm for print and 100 pixels for digital and 18 mm and 120 pixels for horizontal. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Correct use<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In general, the logo should always be displayed against a solid light grey background eliminating the pale grey negative space. If necessary, the logo can also be placed against a different colour background or a photograph. When used with a photograph or in a video, a white reverse logo with the words Kotikulta Selected only should be used instead, without the grey negative space. When using the white reverse logo without negative space, please ensure legibility and darken the image where necessary. The reverse logo cannot be used against a light-coloured image or video. <\/p>

Examples of correct logo usage are provided in the last section titled Examples of what to do<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Colors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Kotikulta Selected palette comprises five complementary muted shades. Black Ash is intended for all textual content, while the other shades are for background and highlighting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ash<\/h4>

PMS Black
RGB 50\/50\/50
CMYK 0\/0\/0\/92
HTML #323232<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pearl<\/h4>

PMS 663
RGB 244\/244\/242
CMYK 5\/5\/5\/0
HTML #F4F2F2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clay<\/h4>

PMS 4745
RGB 212\/199\/191
CMYK 20\/22\/24\/0
HTML #D4C7DF<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rain<\/h4>

PMS 7542
RGB 155\/180\/188
CMYK 43\/19\/23\/0
HTML #9BB4BC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sand<\/h4>

PMS 4003
RGB 234\/230\/215
CMYK 15\/15\/40\/2
HTML #DED0A5<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The typeface associated with Kotikulta Selected is Cronos pro<\/strong>, with regular and bold styles used as appropriate. Optical kerning should be used throughout. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload font<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sample slogans, Kotikulta Selected <\/strong><\/p>

Bring peace and tranquility to your bedroom with Kotikulta Selected bed linen<\/p>

Add a touch of spa to your bathroom with our sumptuously soft Kotikulta towels<\/p>

Chef like a pro with our super durable Kotikulta Selected frying pan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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All our visuals show relatably everyday moments captured in ordinary and authentic looking homes. The atmosphere is always cosy and welcoming, with soft, warm lighting. We feature models of different ages with a range of unique and distinctive looks. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Interior\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sample visuals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Please see below for packaging examples and sample advertising and point of sale materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Go to the Kotikulta main brand guidelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKotikulta brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKotikulta Graphic guidelines<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kotikulta\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Graphic guidelines Refer to this toolkit for logo downloads as well as colour scheme and typography guidelines. Logo Detailed instructions for logo usage and downloadable logo files (CMYK & RGB) can be found below. Download logos Clear space The Kotikulta Selected logo will generally always appear against a pale grey background. When the background is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9367,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-9395","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nKotikulta Selected - Tokmanni Brandbook<\/title>\n<meta name=\"description\" content=\"The Kotikulta Selected brand book is a toolkit for those working with the brand. 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