{"id":11108,"date":"2026-10-23T09:05:43","date_gmt":"2026-10-23T06:05:43","guid":{"rendered":"https:\/\/brandbook.tokmanni.fi\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/"},"modified":"2026-10-26T15:12:20","modified_gmt":"2026-10-26T13:12:20","slug":"blomio-graphic-guidelines","status":"publish","type":"page","link":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/","title":{"rendered":"Blomio Graphic guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11108\" class=\"elementor elementor-11108 elementor-10656\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f83b4 e-flex e-con-boxed e-con e-parent\" data-id=\"d3f83b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75b53d5 elementor-widget elementor-widget-heading\" data-id=\"75b53d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Graphic guidelines<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02bd934 e-con-full e-flex e-con e-child\" data-id=\"02bd934\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e097010 elementor-widget elementor-widget-heading\" data-id=\"e097010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#logo\">Logo<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9ce54 elementor-widget elementor-widget-heading\" data-id=\"7e9ce54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#ikoni\">Icon<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca1700 elementor-widget elementor-widget-heading\" data-id=\"1ca1700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#varit\">Colors<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db6cbf elementor-widget elementor-widget-heading\" data-id=\"5db6cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#typografia\">Typography<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5de983 elementor-widget elementor-widget-heading\" data-id=\"e5de983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#kuvamaailma\">Imagery<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b21924 elementor-widget elementor-widget-heading\" data-id=\"2b21924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#kuvio\">Pattern<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52af3e6 e-flex e-con-boxed e-con e-parent\" data-id=\"52af3e6\" data-element_type=\"container\" data-e-type=\"container\" id=\"logo\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abf5d2 elementor-widget elementor-widget-heading\" data-id=\"6abf5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e567c elementor-widget elementor-widget-text-editor\" data-id=\"68e567c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Blomio logo consists of the brand name and a flower-like letter o. The logo has a soft, naturally flowing design language. The letter l resembles a shoot rising from the ground, and the final o forms a symbol representing a flower.<br \/><br \/>The logo is clear and also works well on top of background images. However, always make sure there is enough contrast and good visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84a7d3f e-con-full e-flex e-con e-child\" data-id=\"84a7d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec6a4de e-con-full e-flex e-con e-child\" data-id=\"ec6a4de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbef511 elementor-widget elementor-widget-text-editor\" data-id=\"bbef511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The primary version of the logo is dark green (Blomio Green). The secondary logo versions are white and light green, and they are used only on dark backgrounds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd567a elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"4bd567a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/documents\/#blomio\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download logos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8fe34e e-con-full e-flex e-con e-child\" data-id=\"c8fe34e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267dde7 elementor-widget elementor-widget-image\" data-id=\"267dde7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"121\" height=\"39\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-green.svg\" class=\"attachment-large size-large wp-image-11068\" alt=\"Blomio logo, primary dark green version\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2784f8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d2784f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Secondary logo versions for darker backgrounds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d43ab5c e-grid e-con-full e-con e-child\" data-id=\"d43ab5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2220ab elementor-widget elementor-widget-image\" data-id=\"b2220ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"121\" height=\"39\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-bright-green.svg\" class=\"attachment-large size-large wp-image-11087\" alt=\"Blomio logo, light green version for dark backgrounds\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2651ab2 elementor-widget elementor-widget-image\" data-id=\"2651ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"121\" height=\"39\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-bright-white.svg\" class=\"attachment-large size-large wp-image-11088\" alt=\"Blomio logo, white version for dark backgrounds\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-936b1c6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"936b1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Logo in action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5a3c8 elementor-widget elementor-widget-text-editor\" data-id=\"2e5a3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The logo&#8217;s clear space is defined by the height of the letter B. Note that more empty space is left above the logo than below it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab06173 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ab06173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear space<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f4f47 elementor-widget elementor-widget-image\" data-id=\"55f4f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"277\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-suoja-alue.png\" class=\"attachment-large size-large wp-image-11089\" alt=\"Blomio logo clear space: the empty space is measured by the height of the letter B, with more space left above the logo than below it.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e9962d e-con-full e-flex e-con e-child\" data-id=\"4e9962d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab035c4 e-con-full e-flex e-con e-child\" data-id=\"ab035c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dedcccb elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"dedcccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Never<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a8048 elementor-widget elementor-widget-text-editor\" data-id=\"d0a8048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>change the proportions of the logo<\/li><li>add colours or effects to the logo<\/li><li>change the shape or colour of the flower symbol<\/li><li>stretch or distort the logo<\/li><\/ul><p>Always use the original logo files.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc800fe e-con-full e-flex e-con e-child\" data-id=\"dc800fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8777e elementor-widget elementor-widget-image\" data-id=\"bc8777e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"134\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logos-dont-1.png\" class=\"attachment-large size-large wp-image-11090\" alt=\"Incorrect logo use: the proportions have been changed, and colours and a drop shadow have been added to the logo.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caae43 elementor-widget elementor-widget-image\" data-id=\"2caae43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"125\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logos-dont-2.png\" class=\"attachment-large size-large wp-image-11091\" alt=\"Incorrect logo use: the colour of the flower symbol has been changed, and the logo has been distorted by skewing.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950aab6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"950aab6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"ikoni\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Icon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf318d elementor-widget elementor-widget-text-editor\" data-id=\"bdf318d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blomio has a separate icon based on the flower symbol in the logo. The icon is used in situations where the logo and brand have already been introduced. It is suitable for example for the back and side panels of packaging and other secondary applications. The icon is never used on the same surface as the logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e10c487 e-grid e-con-full e-con e-child\" data-id=\"e10c487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c91a0 elementor-widget elementor-widget-image\" data-id=\"24c91a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-ikoni-dark-green.svg\" class=\"attachment-large size-large wp-image-11072\" alt=\"Blomio icon: a white flower on a dark green background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c69523 elementor-widget elementor-widget-image\" data-id=\"3c69523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-ikoni-bright-green.svg\" class=\"attachment-large size-large wp-image-11092\" alt=\"Blomio icon: a dark green flower on a light green background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041041f elementor-widget elementor-widget-image\" data-id=\"041041f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-ikoni-white.svg\" class=\"attachment-large size-large wp-image-11093\" alt=\"Blomio icon: a dark green flower on a white background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c76d559 e-grid e-con-full e-con e-child\" data-id=\"c76d559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79c96a3 elementor-widget elementor-widget-image\" data-id=\"79c96a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-ikoni-tangerine.svg\" class=\"attachment-large size-large wp-image-11094\" alt=\"Blomio icon: a white flower on a tangerine background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f972166 elementor-widget elementor-widget-image\" data-id=\"f972166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-ikoni-soil.svg\" class=\"attachment-large size-large wp-image-11095\" alt=\"Blomio icon: a white flower on a brown background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b45baa elementor-widget elementor-widget-image\" data-id=\"5b45baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-ikoni-bright-green-white.svg\" class=\"attachment-large size-large wp-image-11096\" alt=\"Blomio icon: a white flower on a light dark green background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9678088 e-flex e-con-boxed e-con e-parent\" data-id=\"9678088\" data-element_type=\"container\" data-e-type=\"container\" id=\"varit\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf18d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3cf18d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344d0bb elementor-widget elementor-widget-heading\" data-id=\"344d0bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3149a35 e-con-full e-flex e-con e-child\" data-id=\"3149a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e093bfe elementor-widget elementor-widget-text-editor\" data-id=\"e093bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Blomio colour palette consists of muted and bold shades of green, complemented by bright accent colours.<br \/>The lighter shades are mainly intended for backgrounds, while the darker shades can be used for both backgrounds and typography.<\/p><p>Colour use follows strict guidelines. The most important rule is that Blomio Green is never used as a background colour. Backgrounds always use BG Green.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ccc30 e-con-full e-flex e-con e-child\" data-id=\"10ccc30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd84de2 e-con-full e-flex e-con e-child\" data-id=\"fd84de2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6af3685 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"6af3685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1343568 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1343568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Blomio Green<\/h4><p>PMS 3435C<br \/>C95 M55 Y90 K45<br \/>R0 G63 B47<br \/>#003f2f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78b282 e-flex e-con-boxed e-con e-parent\" data-id=\"c78b282\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b097dd5 elementor-widget elementor-widget-n-accordion\" data-id=\"b097dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1850\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1850\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Additional &amp; Packaging Colors <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-9aa8c53 e-con-full e-flex e-con e-child\" data-id=\"9aa8c53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea9e45 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3ea9e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blomio brand colors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-7fdc826 e-grid e-con-full e-con e-child\" data-id=\"7fdc826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-1803579 e-con-full e-flex e-con e-child\" data-id=\"1803579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-49412d4 e-con-full e-flex e-con e-child\" data-id=\"49412d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f87a0ed elementor-widget elementor-widget-spacer\" data-id=\"f87a0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee6662 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4ee6662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Pattern Green<\/h4><p>PMS 554C<br \/>C82 M50 Y77 K40<br \/>R40 G79 B60<br \/>#284f3c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-8faa2d9 e-con-full e-flex e-con e-child\" data-id=\"8faa2d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-28496ac e-con-full e-flex e-con e-child\" data-id=\"28496ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1dac4 elementor-widget elementor-widget-spacer\" data-id=\"7c1dac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f446fd2 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f446fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>BG Green<\/h4><p>PMS 3435C<br \/>C95 M55 Y90 K45<br \/>R0 G63 B47<br \/>#003f2f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-565ad8a e-con-full e-flex e-con e-child\" data-id=\"565ad8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-0f828df e-con-full e-flex e-con e-child\" data-id=\"0f828df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4835877 elementor-widget elementor-widget-spacer\" data-id=\"4835877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309ba56 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"309ba56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Sage<\/h4><p>PMS 558C<br \/>C33 M16 Y37 K0<br \/>R186 G207 B178<br \/>#bacfb2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-b16b055 e-con-full e-flex e-con e-child\" data-id=\"b16b055\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-4a9b4b8 e-con-full e-flex e-con e-child\" data-id=\"4a9b4b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62e7d62 elementor-widget elementor-widget-spacer\" data-id=\"62e7d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd624b1 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dd624b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Bright Green<\/h4><p>PMS 2295C<br \/>C10 M0 Y55 K0<br \/>R237 G244 B140<br \/>#edf48c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-b0aea13 e-con-full e-flex e-con e-child\" data-id=\"b0aea13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-8248b36 e-con-full e-flex e-con e-child\" data-id=\"8248b36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39a12aa elementor-widget elementor-widget-spacer\" data-id=\"39a12aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701a164 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"701a164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Avocado<\/h4><p>PMS 2304<br \/>C30 M0 Y70 K20<br \/>R154 G186 B94<br \/>#9aba5e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-abcf611 e-con-full e-flex e-con e-child\" data-id=\"abcf611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-5690bcd e-con-full e-flex e-con e-child\" data-id=\"5690bcd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60619f4 elementor-widget elementor-widget-spacer\" data-id=\"60619f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec5921 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9ec5921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Tangerine<\/h4><p>PMS 2027C<br \/>C0 M81 Y71 K0<br \/>R251 G90 B80<br \/>#fb5a50<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-612ab1e e-con-full e-flex e-con e-child\" data-id=\"612ab1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-f8b9428 e-con-full e-flex e-con e-child\" data-id=\"f8b9428\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5fe2da elementor-widget elementor-widget-spacer\" data-id=\"b5fe2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731b25d elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"731b25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Blush<\/h4><p>PMS 706C<br \/>C0 M17 Y5 K0<br \/>R255 G218 B227<br \/>#ffdae3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-0bd1d6e e-con-full e-flex e-con e-child\" data-id=\"0bd1d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-3f45d66 e-con-full e-flex e-con e-child\" data-id=\"3f45d66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b41ea elementor-widget elementor-widget-spacer\" data-id=\"c2b41ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c0110 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d3c0110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Sand<\/h4><p>PMS 9240C<br \/>C3 M8 Y8 K0<br \/>R247 G234 B230<br \/>#f7eae6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-9395ad3 e-con-full e-flex e-con e-child\" data-id=\"9395ad3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-58e477c e-con-full e-flex e-con e-child\" data-id=\"58e477c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a23b6b6 elementor-widget elementor-widget-spacer\" data-id=\"a23b6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da4dc1 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2da4dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Soil<\/h4><p>PMS 4695C<br \/>C45 M75 Y85 K50<br \/>R91 G48 B27<br \/>#5b301b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1f45bb e-flex e-con-boxed e-con e-parent\" data-id=\"d1f45bb\" data-element_type=\"container\" data-e-type=\"container\" id=\"typografia\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61e95e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61e95e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a146d3 elementor-widget elementor-widget-heading\" data-id=\"7a146d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21dfe7 elementor-widget elementor-widget-text-editor\" data-id=\"e21dfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blomio&#8217;s typography is based on three font families.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d243891 elementor-widget elementor-widget-image\" data-id=\"d243891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1306\" height=\"336\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-typografia-en.webp\" class=\"attachment-large size-large wp-image-11097\" alt=\"Blomio typefaces: Henderson Sans Basic for main headings, Roboto Slab for subheadings and lead paragraphs, and Roboto and Roboto Condensed for body text, packaging and smaller blocks of text.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-typografia-en.webp 1306w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-typografia-en-1000x257.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-typografia-en-768x198.webp 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-080b7ff e-con-full e-flex e-con e-child\" data-id=\"080b7ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dedc3f3 e-con-full e-flex e-con e-child\" data-id=\"dedc3f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1272e8 elementor-widget elementor-widget-text-editor\" data-id=\"e1272e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Typographic principles<\/h3><p>Main headings use Henderson Sans Basic Black or Bold. Headings are always set in all caps. Leading is 1\u20132 pt larger than the font size, and tracking is -10.<\/p><p>Subheadings and lead paragraphs use Roboto Slab Regular or Medium. Leading is 4\u20136 pt larger than the font size, and tracking is -10. The type size of a subheading must never exceed that of the main heading.<\/p><p>Body text uses Roboto Regular. Small headings can use Roboto Bold or Roboto Condensed Semibold. Where space is limited, Roboto Condensed is recommended.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8149415 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8149415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18cf2dc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"18cf2dc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"kuvamaailma\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Imagery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c9229 elementor-widget elementor-widget-text-editor\" data-id=\"b9c9229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blomio&#8217;s photography style is abundant, soft and sun-warmed. The light is soft and the images have a slightly reddish-golden tone. Avoid coolness and harsh contrasts; the light casts soft shadows. In mood, the images feel more like an August evening than a June midday.<br><br>People are photographed in natural situations in the garden or among plants. Avoid posed shots and focus on genuine activity. The images should feel true to life and authentically lived-in. People are active participants, not models posing for the camera.<br><br>Plants are photographed at the peak of their growth or harvest season. Close-ups highlight abundance, deliciousness and vitality. Products are shown primarily in their real-life setting, so their purpose is easy to understand.<br><br>If products are photographed in a studio, the setting is styled to look as natural as possible. Pay special attention to the lighting: instead of flat or harsh studio light, aim for the soft, dappled feel of evening sunlight.<br><br>There&#8217;s no need to emphasise brand colours in the elements of the images. The natural green of the plants forms the dominant colour scheme of the images.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2587666 elementor-widget elementor-widget-image\" data-id=\"2587666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"947\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvamaailma.webp\" class=\"attachment-large size-large wp-image-11098\" alt=\"A collage of Blomio imagery in warm light: seedlings in pots, blossoming apple branches, a woman in a vegetable patch, a flower bed, an older woman in the garden, pea pods in an open palm, and raspberries.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvamaailma.webp 1800w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvamaailma-1000x526.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvamaailma-768x404.webp 768w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvamaailma-1536x808.webp 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e94ad8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3e94ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An example of combining imagery, typography and graphics.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf41329 elementor-widget elementor-widget-image\" data-id=\"bf41329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki1.webp\" class=\"attachment-large size-large wp-image-11099\" alt=\"Three portrait-format ads, each with the Blomio logo and a plant image: &quot;Feed &amp; lime your vegetables&quot;, &quot;Spring bulbs are here!&quot; and &quot;Enjoy home-grown raspberries all summer long&quot;.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki1.webp 1200w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki1-1000x563.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki1-768x433.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bda3e9 elementor-widget elementor-widget-image\" data-id=\"1bda3e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"739\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki2.webp\" class=\"attachment-large size-large wp-image-11100\" alt=\"Ad templates for Blomio garden soil, with the headline &quot;Finnish-made garden soil for all your plants!&quot;, featuring a garden image and a product shot of the soil bag.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki2.webp 1200w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki2-1000x616.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-esimerkki2-768x473.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93b6a68 e-flex e-con-boxed e-con e-parent\" data-id=\"93b6a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce3d95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ce3d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cef57d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3cef57d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sample visuals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9712f64 elementor-widget elementor-widget-text-editor\" data-id=\"9712f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below you&#8217;ll find a few drafts of advertising and in-store materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d87a1a6 e-con-full e-flex e-con e-child\" data-id=\"d87a1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-826dd8e elementor-widget elementor-widget-image\" data-id=\"826dd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"845\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-taustanauha.webp\" class=\"attachment-large size-large wp-image-11101\" alt=\"A garden shelving unit in a shop, with a green Blomio banner along the back wall of the top shelf, alternating the Blomio logo with advertising messages such as &quot;Surprise yourself as a gardener&quot;.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-taustanauha.webp 1500w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-taustanauha-1000x563.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-taustanauha-768x433.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc289e e-con-full e-flex e-con e-child\" data-id=\"6dc289e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ee562 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"24ee562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"889\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-lehti.webp\" class=\"attachment-large size-large wp-image-11102\" alt=\"Magazine ad &quot;It never gets old&quot;: a woman planting seedlings in pots, with the Blomio logo in the corner.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-lehti.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-lehti-768x683.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde2022 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cde2022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-hirsipuu.webp\" class=\"attachment-large size-large wp-image-11103\" alt=\"A seed packet stand in a shop, next to a Blomio display stand reading &quot;It never gets old&quot;, showing a woman holding a bunch of tulips.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-hirsipuu.webp 770w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-hirsipuu-642x1000.webp 642w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-hirsipuu-768x1197.webp 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9072017 e-con-full e-flex e-con e-child\" data-id=\"9072017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7834397 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7834397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"1000\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-halyportti.webp\" class=\"attachment-large size-large wp-image-11104\" alt=\"Blomio &quot;It never gets old&quot; ads mounted on the security gates at a shop entrance, showing a woman by a flower bed.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccbd9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4ccbd9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-puutarhapiha.webp\" class=\"attachment-large size-large wp-image-11105\" alt=\"The shop\u2019s outdoor plant area with a Blomio ad on the wall in the background reading &quot;It never gets old&quot; and showing a woman in a garden.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-puutarhapiha.webp 1024w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-puutarhapiha-1000x750.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-puutarhapiha-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1ca423 e-flex e-con-boxed e-con e-parent\" data-id=\"b1ca423\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f51c732 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f51c732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae95b0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4ae95b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b7d319 e-con-full e-flex e-con e-child\" data-id=\"4b7d319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c05d1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d4c05d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The overall impression of Blomio packaging is harmonious and lively. The brand&#8217;s green colour is strongly present on the packaging, making the products feel both modern and approachable at the same time. The overall look of the packaging emphasises ease and professionalism. The photographs convey products that work: we show imagery directly related to how the product is used.<\/p><p>Where needed, different product groups or categories can be distinguished with colour coding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8646768 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"8646768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1543\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-pakkaukset-2000x1543.webp\" class=\"attachment-large size-large wp-image-11106\" alt=\"Blomio packaging: a bag of garden soil, compost, plant food, seed packets, a plant label for a hanging basket strawberry, and garden twine.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-pakkaukset-2000x1543.webp 2000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-pakkaukset-1000x772.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-pakkaukset-768x593.webp 768w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-pakkaukset-1536x1185.webp 1536w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-pakkaukset-2048x1580.webp 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c607441 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c607441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32aa3fb elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"32aa3fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video and motion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f1b24 elementor-widget elementor-widget-text-editor\" data-id=\"38f1b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like our photography, Blomio&#8217;s video is lively, warm and inviting people to get involved. A shallow depth of field supports the soft look and draws attention to the product or detail in focus. Bring small movements into the shot: hands picking, water splashing, leaves rustling, a tool sinking into the soil, flowers swaying. Show the doing, not just the end result.<br \/><br \/>A video can be made up of a few different shot sizes, or just one delightful moment. The shorter the video, the closer we get to the action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ad406 e-con-full e-flex e-con e-child\" data-id=\"59ad406\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-280bcd7 e-con-full e-flex e-con e-child\" data-id=\"280bcd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d00401 elementor-widget elementor-widget-heading\" data-id=\"3d00401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Example structure, 10\u201330 sec<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fbde80 elementor-widget elementor-widget-text-editor\" data-id=\"8fbde80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Grab attention: A close-up of a plant, harvest, product or hands at work.<\/li><li>Show the product: The product comes clearly into view. The packaging, label or product name should be easy to recognise.<\/li><li>Show the context: A wider shot showing the activity or the setting where the product is used. It can include a person, a hand at work, a finished planting, a vegetable patch, a garden with shrubs, etc.<\/li><li>Leave a lasting impression: The video ends with the Blomio logo and slogan: It never gets old.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcacd2a e-con-full e-flex e-con e-child\" data-id=\"dcacd2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119679b elementor-widget elementor-widget-heading\" data-id=\"119679b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Example structure, 5\u20136 sec<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5369e0d elementor-widget elementor-widget-text-editor\" data-id=\"5369e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choose one delightful moment and close it with the logo and slogan, or with the logo and a product image. The product can also appear in the moment itself.<\/p><p>Examples of short videos:<\/p><ol><li>A hand picks a ripe tomato. The Blomio logo + &#8220;It never gets old&#8221; appear over it.<\/li><li>A person sinks their hands into the soil. A bag of Blomio soil is visible next to them. The Blomio logo + &#8220;It never gets old&#8221; appear over it.<\/li><li>Close-up of flowers swaying in the breeze. Cut to an end card with the Blomio logo + an image of the flower fertiliser.<\/li><li>Close-up of a vegetable patch where a hand pulls up, for example, a carrot. Cut to an end card with the Blomio logo + images of seed packets.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f641e07 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f641e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a029b81 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a029b81\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"kuvio\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pattern<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a77a67 elementor-widget elementor-widget-text-editor\" data-id=\"2a77a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blomio has a graphic pattern that can be used in marketing materials, on packaging and on products. The pattern is made up of the flower icon and small, vine-like sprigs. The overall effect is organic, cheerful and easily recognisable.<br \/><br \/>The primary pattern version is a Blomio Green pattern on a BG Green background. Other colour versions may only be used for a good reason.<br \/><br \/>The primary scale of the pattern is determined by the size of the flower icon. The flower is 11 mm wide, and the pattern should not be used at a smaller scale than this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095ed74 elementor-widget elementor-widget-image\" data-id=\"095ed74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvio.webp\" class=\"attachment-large size-large wp-image-11107\" alt=\"Blomio pattern: a green repeating pattern made up of flower icons and vine-like sprigs.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvio.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/blomio-kuvio-768x307.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff22f99 e-flex e-con-boxed e-con e-parent\" data-id=\"ff22f99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ac6ae4 e-con-full e-flex e-con e-child\" data-id=\"0ac6ae4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a1e15 elementor-widget elementor-widget-heading\" data-id=\"52a1e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2411401 elementor-widget elementor-widget-text-editor\" data-id=\"2411401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p>In the Blomio brand guidelines, you&#8217;ll find more detailed guidance on the brand&#8217;s personality, values, target audiences and tone of voice.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div><div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf84d5 elementor-widget elementor-widget-button\" data-id=\"9bf84d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-brand-guidelines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Graphic guidelines Logo Icon Colors Typography Imagery Pattern Logo The Blomio logo consists of the brand name and a flower-like letter o. The logo has a soft, naturally flowing design language. The letter l resembles a shoot rising from the ground, and the final o forms a symbol representing a flower. The logo is clear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-11108","page","type-page","status-publish","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blomio graphic guidelines \u2013 logo, colors and visual identity | Tokmanni Brandbook<\/title>\n<meta name=\"description\" content=\"Blomio graphic guidelines: logos, colours, typography, imagery, pattern and packaging. How to get the garden brand&#039;s look right.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blomio graphic guidelines \u2013 logo, colors and visual identity | Tokmanni Brandbook\" \/>\n<meta property=\"og:description\" content=\"Blomio graphic guidelines: logos, colours, typography, imagery, pattern and packaging. How to get the garden brand&#039;s look right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/\" \/>\n<meta property=\"og:site_name\" content=\"Tokmanni Brandbook\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T13:12:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/\",\"url\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/\",\"name\":\"Blomio graphic guidelines \u2013 logo, colors and visual identity | Tokmanni Brandbook\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/blomio-logo-green.svg\",\"datePublished\":\"2026-10-23T06:05:43+00:00\",\"dateModified\":\"2026-10-26T13:12:20+00:00\",\"description\":\"Blomio graphic guidelines: logos, colours, typography, imagery, pattern and packaging. How to get the garden brand's look right.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/blomio-logo-green.svg\",\"contentUrl\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/blomio-logo-green.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/blomio-graphic-guidelines\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Koti\",\"item\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/front-page\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Private labels\",\"item\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blomio Brandbook\",\"item\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/private-labels\\\/blomio-brandbook\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Blomio Graphic guidelines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/\",\"name\":\"Tokmanni Brandbook\",\"description\":\"Tokmannin graafinen ohjeisto\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/#organization\",\"name\":\"Tokmanni\",\"url\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/tokmanni-brandielementit-amparihahmo.webp\",\"contentUrl\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/tokmanni-brandielementit-amparihahmo.webp\",\"width\":1200,\"height\":1200,\"caption\":\"Tokmanni\"},\"image\":{\"@id\":\"https:\\\/\\\/brandbook.tokmanni.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blomio graphic guidelines \u2013 logo, colors and visual identity | Tokmanni Brandbook","description":"Blomio graphic guidelines: logos, colours, typography, imagery, pattern and packaging. How to get the garden brand's look right.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Blomio graphic guidelines \u2013 logo, colors and visual identity | Tokmanni Brandbook","og_description":"Blomio graphic guidelines: logos, colours, typography, imagery, pattern and packaging. How to get the garden brand's look right.","og_url":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/","og_site_name":"Tokmanni Brandbook","article_modified_time":"2026-10-26T13:12:20+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/","url":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/","name":"Blomio graphic guidelines \u2013 logo, colors and visual identity | Tokmanni Brandbook","isPartOf":{"@id":"https:\/\/brandbook.tokmanni.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/#primaryimage"},"image":{"@id":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/#primaryimage"},"thumbnailUrl":"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-green.svg","datePublished":"2026-10-23T06:05:43+00:00","dateModified":"2026-10-26T13:12:20+00:00","description":"Blomio graphic guidelines: logos, colours, typography, imagery, pattern and packaging. How to get the garden brand's look right.","breadcrumb":{"@id":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/#primaryimage","url":"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-green.svg","contentUrl":"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-green.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Koti","item":"https:\/\/brandbook.tokmanni.fi\/en\/front-page\/"},{"@type":"ListItem","position":2,"name":"Private labels","item":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/"},{"@type":"ListItem","position":3,"name":"Blomio Brandbook","item":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/"},{"@type":"ListItem","position":4,"name":"Blomio Graphic guidelines"}]},{"@type":"WebSite","@id":"https:\/\/brandbook.tokmanni.fi\/en\/#website","url":"https:\/\/brandbook.tokmanni.fi\/en\/","name":"Tokmanni Brandbook","description":"Tokmannin graafinen ohjeisto","publisher":{"@id":"https:\/\/brandbook.tokmanni.fi\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandbook.tokmanni.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brandbook.tokmanni.fi\/en\/#organization","name":"Tokmanni","url":"https:\/\/brandbook.tokmanni.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandbook.tokmanni.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2024\/09\/tokmanni-brandielementit-amparihahmo.webp","contentUrl":"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2024\/09\/tokmanni-brandielementit-amparihahmo.webp","width":1200,"height":1200,"caption":"Tokmanni"},"image":{"@id":"https:\/\/brandbook.tokmanni.fi\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/pages\/11108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/comments?post=11108"}],"version-history":[{"count":7,"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/pages\/11108\/revisions"}],"predecessor-version":[{"id":11148,"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/pages\/11108\/revisions\/11148"}],"up":[{"embeddable":true,"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/pages\/11069"}],"wp:attachment":[{"href":"https:\/\/brandbook.tokmanni.fi\/en\/wp-json\/wp\/v2\/media?parent=11108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}