{"id":11083,"date":"2026-10-22T13:44:23","date_gmt":"2026-10-22T10:44:23","guid":{"rendered":"https:\/\/brandbook.tokmanni.fi\/private-labels\/blomio-brandbook\/blomio-brand-guidelines\/"},"modified":"2026-10-23T09:05:47","modified_gmt":"2026-10-23T06:05:47","slug":"blomio-brand-guidelines","status":"publish","type":"page","link":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-brand-guidelines\/","title":{"rendered":"Blomio Brand guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11083\" class=\"elementor elementor-11083 elementor-10617\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ea31c e-flex e-con-boxed e-con e-parent\" data-id=\"b5ea31c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99914f1 elementor-widget elementor-widget-heading\" data-id=\"99914f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad940fb e-con-full e-flex e-con e-child\" data-id=\"ad940fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-221e271 elementor-widget elementor-widget-heading\" data-id=\"221e271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#blomio\">Blomio<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dfe2cc elementor-widget elementor-widget-heading\" data-id=\"2dfe2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#brandipersoonat\">Brand personas<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-858199a elementor-widget elementor-widget-heading\" data-id=\"858199a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#tone-of-voice\">Tone of voice<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd55ed2 e-flex e-con-boxed e-con e-parent\" data-id=\"dd55ed2\" data-element_type=\"container\" data-e-type=\"container\" id=\"blomio\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5773c88 elementor-widget elementor-widget-heading\" data-id=\"5773c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blomio in a nutshell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103bcd9 elementor-widget elementor-widget-text-editor\" data-id=\"103bcd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blomio is a Nordic, approachable garden and indoor plant brand that helps gardeners of every level experiment and succeed. Blomio makes growing green things easy and helps people discover the joy of spending time outdoors in their own garden. In fact, we are a gardening brand at heart \u2013 the value of growing lies as much in the doing as in the end result. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9d3e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f9d3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a629751 e-con-full e-flex e-con e-child\" data-id=\"a629751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c785f46 elementor-widget elementor-widget-heading\" data-id=\"c785f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Slogan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933b746 elementor-widget elementor-widget-text-editor\" data-id=\"933b746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>It never gets old<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c7d13 elementor-widget elementor-widget-text-editor\" data-id=\"a1c7d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blomio encourages people to get excited and fall for growing again and again. Whether you have two growing seasons behind you or fifty, there&#8217;s always more to do. There are always new plants, products and ways to try things.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc73d12 e-flex e-con-boxed e-con e-parent\" data-id=\"bc73d12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-562ff5e e-con-full e-flex e-con e-child\" data-id=\"562ff5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc9edc elementor-widget elementor-widget-heading\" data-id=\"dfc9edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blomio brand story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17398b8 elementor-widget elementor-widget-text-editor\" data-id=\"17398b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It starts small.<br \/>One pot. One seedling.<br \/>One thought that something beautiful could grow right there.<\/p><p>Then you find yourself waiting for spring. Admiring a new bud a little longer. Dreaming up a new plant, an experiment or a project.<\/p><p>A garden always has something to teach, surprise or try. That&#8217;s why you can never get enough of it. And you don&#8217;t have to.<\/p><p>Blomio is for gardeners of every kind \u2013 those who already know a lot, and those about to sow their very first seed. For everyone who sinks their hands into the soil and sighs:<br \/>It never gets old.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bdeea elementor-widget elementor-widget-image\" data-id=\"e2bdeea\" data-element_type=\"widget\" data-e-type=\"widget\" aria-hidden=\"true\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-ikoni-dark-green.svg\" class=\"attachment-medium size-medium wp-image-11072\" alt=\"Blomio icon: a white flower on a dark green background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-918208a e-flex e-con-boxed e-con e-parent\" data-id=\"918208a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb0fcb1 e-con-full e-flex e-con e-child\" data-id=\"eb0fcb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-34b1343 e-con-full e-flex e-con e-child\" data-id=\"34b1343\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-99dfe66 e-con-full e-flex e-con e-child\" data-id=\"99dfe66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87f6c4 e-con-full e-flex e-con e-child\" data-id=\"e87f6c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0769d20 elementor-widget elementor-widget-heading\" data-id=\"0769d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d64c5 elementor-widget elementor-widget-text-editor\" data-id=\"38d64c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Green does you good<\/h3><p>Working with your hands and being surrounded by greenery bring joy and peace of mind. Blomio puts them within reach of as many people as possible.<\/p><h3>We trust the process<\/h3><p>Every new experiment and growing season helps both the garden and the gardener grow. Blomio encourages trying new things and learning along the way.<\/p><h3>Worth choosing<\/h3><p>We take responsibility for making green dreams come true. Blomio products are safe, functional and easy to find.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b65bb51 e-flex e-con-boxed e-con e-parent\" data-id=\"b65bb51\" data-element_type=\"container\" data-e-type=\"container\" id=\"brandipersoonat\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb18c4b elementor-widget elementor-widget-heading\" data-id=\"fb18c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be560ce elementor-widget elementor-widget-text-editor\" data-id=\"be560ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Inspiring, curious, knowledgeable, helpful, relaxed<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d695e1e e-con-full e-flex e-con e-child\" data-id=\"d695e1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9159d5d elementor-widget elementor-widget-heading\" data-id=\"9159d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">If Blomio were a person:\n<br \/>Anne, the social media gardener<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212b4b2 elementor-widget elementor-widget-text-editor\" data-id=\"212b4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An inspiring, approachable home gardener who creates plant and garden content for social media.<br \/>Anne shares tips, tries new things and draws on her own experience to show what works in the garden, on the balcony and at home. She knows a lot and explains things in a way that&#8217;s easy to understand.<\/p><p>Anne encourages people to get their hands in the soil and try it for themselves. Her relaxed content inspires people and helps them succeed. Failed experiments get shared too, and everyone learns from them.<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c43738 e-con-full e-grid e-con e-child\" data-id=\"6c43738\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3271b0 elementor-widget elementor-widget-image\" data-id=\"a3271b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"352\" height=\"474\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-brandipersoona-kollaasi-01.webp\" class=\"attachment-large size-large wp-image-11074\" alt=\"Social media video thumbnail: seed packets, peat pots and soil on a sowing mat on a wooden deck.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a7be7 elementor-widget elementor-widget-image\" data-id=\"81a7be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"352\" height=\"474\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-brandipersoona-kollaasi-02.webp\" class=\"attachment-large size-large wp-image-11075\" alt=\"Social media video thumbnail: a smiling woman handling a plastic bag, text overlay reads &quot;Pre-sprouting dahlias in plastic bags&quot;.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6f761 elementor-widget elementor-widget-image\" data-id=\"cd6f761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"474\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-brandipersoona-kollaasi-03.webp\" class=\"attachment-large size-large wp-image-11076\" alt=\"Social media video thumbnail: a woman in a beanie kneeling in the snow with seed packets in her hands, text overlay reads &quot;Winter sowing annuals&quot;.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7ccb6 elementor-widget elementor-widget-image\" data-id=\"6f7ccb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"474\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-brandipersoona-kollaasi-04.webp\" class=\"attachment-large size-large wp-image-11077\" alt=\"Social media video thumbnail: white and pink flowers outdoors, text overlay reads &quot;All this again soon&quot;.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ace5634 e-con-full e-flex e-con e-child\" data-id=\"ace5634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bba8f3 e-con-full e-flex e-con e-child\" data-id=\"8bba8f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc39ba elementor-widget elementor-widget-heading\" data-id=\"abc39ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target audiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48bbb8 elementor-widget elementor-widget-text-editor\" data-id=\"e48bbb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blomio&#8217;s main target audience is represented by two plant enthusiasts: <strong>Linda and Pirkko<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03233bc e-con-full e-flex e-con e-child\" data-id=\"03233bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa689b elementor-widget elementor-widget-image\" data-id=\"8aa689b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-linda.webp\" class=\"attachment-large size-large wp-image-11078\" alt=\"Brand persona Linda: a smiling mother in her forties and her young daughter holding seedling pots, wearing gardening gloves.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-linda.webp 500w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-linda-200x200.webp 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8eaf05 elementor-widget elementor-widget-text-editor\" data-id=\"a8eaf05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Linda is a mother in her forties who looks for inspiration, beauty and easy-to-do ideas for her home, balcony and garden. She follows content especially on social media, gets excited about new products and also makes purchases for her own wellbeing and to make her home more comfortable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e1a99 e-con-full e-flex e-con e-child\" data-id=\"49e1a99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a368a6 elementor-widget elementor-widget-heading\" data-id=\"4a368a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Blomio means to Linda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5674382 elementor-widget elementor-widget-text-editor\" data-id=\"5674382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We offer an easy way to bring joy to everyday life with greenery<\/p><p>We inspire her to try and learn new things<\/p><p>We offer clear tips and inspiration<\/p><p>We show that beginners can succeed too<\/p><p>We also cover indoor plants, cut flowers and decorating with greenery<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31ff819 e-con-full e-flex e-con e-child\" data-id=\"31ff819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7c280 elementor-widget elementor-widget-image\" data-id=\"6a7c280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-pirkko.webp\" class=\"attachment-large size-large wp-image-11079\" alt=\"Brand persona Pirkko: a fair-haired woman of retirement age, wearing glasses, examining products on a store shelf.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-pirkko.webp 500w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-pirkko-200x200.webp 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a06d3f elementor-widget elementor-widget-text-editor\" data-id=\"4a06d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pirkko is a retired, self-taught gardening expert who values products that work, clarity and good value for money. She plans her gardening over the long term and wants products she can trust \u2013 ones that help her garden flourish year after year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f889ab e-con-full e-flex e-con e-child\" data-id=\"4f889ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c971728 elementor-widget elementor-widget-heading\" data-id=\"c971728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Blomio means to Pirkko<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d158718 elementor-widget elementor-widget-text-editor\" data-id=\"d158718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We help everything flourish, from vegetables and herbs to perennials<\/p><p>We tempt her to try new ways of doing things<\/p><p>We offer products that work as promised<\/p><p>We explain things clearly and practically<\/p><p>We make sure products are available when they are needed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3a2f90 e-flex e-con-boxed e-con e-parent\" data-id=\"f3a2f90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6667d3a e-con-full e-flex e-con e-child\" data-id=\"6667d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18fe7d7 elementor-widget elementor-widget-heading\" data-id=\"18fe7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key messages: What we talk about<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0cdb8 e-con-full e-flex e-con e-child\" data-id=\"dc0cdb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a492224 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a492224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"643\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/8b6004ecd0ded4b047168365ed5605482c66936c-copy.jpeg\" class=\"attachment-large size-large wp-image-11080\" alt=\"A woman tends a vegetable patch edged with wooden boards in the evening sun.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/8b6004ecd0ded4b047168365ed5605482c66936c-copy.jpeg 643w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/8b6004ecd0ded4b047168365ed5605482c66936c-copy-200x200.jpeg 200w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67bb802 e-con-full e-flex e-con e-child\" data-id=\"67bb802\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d26b2d5 elementor-widget elementor-widget-text-editor\" data-id=\"d26b2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Feel<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f87b1a elementor-widget elementor-widget-text-editor\" data-id=\"9f87b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Green does you good<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf65ec elementor-widget elementor-widget-text-editor\" data-id=\"1cf65ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-size: 1rem\">Blomio promises that gardening is a joyful thing \u2013 not just the end result, but the whole process of growing.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-459429f e-con-full e-flex e-con e-child\" data-id=\"459429f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f03ac11 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f03ac11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"682\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/f58e1ea2e7537dce47429d3600d6469f8514d3d2-copy.jpg\" class=\"attachment-large size-large wp-image-11081\" alt=\"Seedlings in seed pots and seed trays on a table.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/f58e1ea2e7537dce47429d3600d6469f8514d3d2-copy.jpg 682w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/f58e1ea2e7537dce47429d3600d6469f8514d3d2-copy-200x200.jpg 200w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1771fd e-con-full e-flex e-con e-child\" data-id=\"d1771fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-511ee91 elementor-widget elementor-widget-text-editor\" data-id=\"511ee91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Promise<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abdb93 elementor-widget elementor-widget-text-editor\" data-id=\"4abdb93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Growing without the fuss<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86493be elementor-widget elementor-widget-text-editor\" data-id=\"86493be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Clear, simple products that do what they promise \u2013 Blomio makes gardening easy.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b89477 e-con-full e-flex e-con e-child\" data-id=\"0b89477\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc7ac5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0bc7ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/b254cccde056e3baf457c19b0f417398a1e8ed92-copy.jpeg\" class=\"attachment-large size-large wp-image-11082\" alt=\"A cheerful older woman picks ripe tomatoes on her patio.\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/b254cccde056e3baf457c19b0f417398a1e8ed92-copy.jpeg 600w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/10\/b254cccde056e3baf457c19b0f417398a1e8ed92-copy-200x200.jpeg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54fed39 e-con-full e-flex e-con e-child\" data-id=\"54fed39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9d120 elementor-widget elementor-widget-text-editor\" data-id=\"7d9d120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Activate<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c3da0 elementor-widget elementor-widget-text-editor\" data-id=\"58c3da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Surprise yourself as a gardener<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8efb09 elementor-widget elementor-widget-text-editor\" data-id=\"d8efb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Whether you&#8217;re experienced or just starting out, with Blomio every growing season is a chance to succeed and learn something new.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb8adf e-flex e-con-boxed e-con e-parent\" data-id=\"1bb8adf\" data-element_type=\"container\" data-e-type=\"container\" id=\"tone-of-voice\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc19e elementor-widget elementor-widget-heading\" data-id=\"80cc19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tone of Voice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c8b2ac e-con-full e-flex e-con e-child\" data-id=\"3c8b2ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efcf790 elementor-widget elementor-widget-heading\" data-id=\"efcf790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blomio's tone of voice is enthusiastic, playful and just a little bit garden-crazy.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a7fe1 elementor-widget elementor-widget-text-editor\" data-id=\"14a7fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Headlines, callouts and other short messages<\/strong> can be playful and use humour. Joking isn&#8217;t the goal in itself, though; what matters most is positive energy and encouraging people to dive in: Try something new, and you might learn something and surprise yourself!<br \/><br \/><strong>Informative and instructional content<\/strong> aims to be concrete and clear. Established gardening terms are used, but gardeners of all levels are kept in mind by explaining those terms when needed. This way we help beginners succeed too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d23ced e-con-full e-flex e-con e-child\" data-id=\"7d23ced\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b98149 e-con-full e-flex e-con e-child\" data-id=\"6b98149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bae50a7 elementor-widget elementor-widget-text-editor\" data-id=\"bae50a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do this<\/p><ul><li>Relate to the small and big joys of gardening. Happiness lives in the garden.<\/li><li>Inspire and encourage: It&#8217;s always worth trying something new, learning and being surprised.<\/li><li>Use playfulness and a touch of garden craziness, especially in short messages.<\/li><li>Be clear when giving instructions: what to do, when and why. Explain terms when needed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a70c1d e-con-full e-flex e-con e-child\" data-id=\"6a70c1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddced7f elementor-widget elementor-widget-text-editor\" data-id=\"ddced7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avoid <\/p><ul><li>Emphasising worries and mistakes. In the garden, you can only learn \u2013 not fail.<\/li><li>Being too serious. Gardening isn&#8217;t about grim performance or doing things &#8220;right&#8221;.<\/li><li>Forcing yourself to be funny or clever. Enthusiasm and joy matter more than jokes.<\/li><li>Using difficult terms and gardening jargon without explaining them.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-175e8df e-con-full e-flex e-con e-child\" data-id=\"175e8df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac01ec9 elementor-widget elementor-widget-heading\" data-id=\"ac01ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Message examples<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0841c elementor-widget elementor-widget-text-editor\" data-id=\"ac0841c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Headlines and callouts<\/strong><\/p><p><em>Happiness is being out in the garden.<br \/>Growth ahead!<br \/>The cure for your gardening cravings.<br \/>Warning: gardening may be addictive.<br \/>Let your garden dreams run wild.<\/em><\/p><p><strong>Product messages<\/strong><\/p><p><em>The grass is always greener.. when you lime it right.<\/em><br \/><em>Seedlings out. Perennials in. Let\u00b4s get growing!\u2028<br \/><\/em><em>Feed your veggies. They\u00b4ll thank you for it!<\/em><br \/><em>Psst\u2026 we\u00b4ve got the secret to a summer full of blooms.<\/em><br \/><em>Bury your worries in the soil. Take 3 bags of soil, pay for 2.<\/em><br \/><em>Snip, snip! Dig, dig! Find the tools to make your garden bloom.<\/em><\/p><p><strong>Instructional and informative content<\/strong><\/p><p><em>Pinching out means cutting off the top of the plant about 1 cm above a pair of leaves once it has developed 2\u20133 pairs. This makes the plant bushier and&#8230;<\/em><\/p><p><em>Moving seedlings grown from seed into their own, larger pots is called pricking out. This gives the seedlings and their roots room\u2026<\/em><\/p><p><em>Root barrier, geotextile or weed control fabric? These easily confused products have different uses. It&#8217;s worth choosing&#8230;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfa508b e-flex e-con-boxed e-con e-parent\" data-id=\"dfa508b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d747208 e-con-full e-flex e-con e-child\" data-id=\"d747208\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382a094 elementor-widget elementor-widget-heading\" data-id=\"382a094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Graphic guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e22971 elementor-widget elementor-widget-text-editor\" data-id=\"4e22971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the Blomio graphic guidelines, you&#8217;ll find downloadable logo files as well as guidance on using colours and typography.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7423a9f elementor-widget elementor-widget-button\" data-id=\"7423a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Graphic guidelines<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Blomio Brand personas Tone of voice Blomio in a nutshell Blomio is a Nordic, approachable garden and indoor plant brand that helps gardeners of every level experiment and succeed. Blomio makes growing green things easy and helps people discover the joy of spending time outdoors in their own garden. In fact, we are a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-11083","page","type-page","status-publish","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blomio brand \u2013 story, values and tone of voice | Tokmanni Brandbook<\/title>\n<meta name=\"description\" content=\"The Blomio brand guidelines describe what the garden brand talks about and how: its story, values, target audiences, key messages and tone of voice, with examples.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta 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