{"id":11069,"date":"2026-10-22T12:49:17","date_gmt":"2026-10-22T09:49:17","guid":{"rendered":"https:\/\/brandbook.tokmanni.fi\/private-labels\/blomio-brandbook\/"},"modified":"2026-10-23T09:05:47","modified_gmt":"2026-10-23T06:05:47","slug":"blomio-brandbook","status":"publish","type":"page","link":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/","title":{"rendered":"Blomio Brandbook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11069\" class=\"elementor elementor-11069 elementor-10594\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f9f61 e-flex e-con-boxed e-con e-parent\" data-id=\"69f9f61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cfc32 elementor-widget elementor-widget-heading\" data-id=\"f5cfc32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brandbook<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21f0139 e-flex e-con-boxed e-con e-parent\" data-id=\"21f0139\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b7f48 elementor-widget elementor-widget-text-editor\" data-id=\"30b7f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Blomio brand guidelines are intended for everyone who works with Blomio products, packaging, marketing and content.<\/p><p>A consistent visual identity and tone of voice build a recognisable, approachable and inspiring garden brand across every touchpoint: in store, online, on packaging and in marketing materials.<\/p><h2>The brand guidelines include<\/h2><ul><li>Brand essence<\/li><li>Slogan and brand story<\/li><li>Values and key messages<\/li><li>Tone of Voice<\/li><\/ul><h2>The graphic guidelines include<\/h2><ul><li>Logo, colours and typography<\/li><li>Imagery<\/li><li>Graphic elements<\/li><li>Packaging guidelines<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8f51d6 e-con-full e-flex e-con e-child\" data-id=\"c8f51d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a66665 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"5a66665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"121\" height=\"39\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/09\/blomio-logo-green.svg\" class=\"attachment-large size-large wp-image-11068\" alt=\"Blomio logo, primary dark green version\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b5003f e-con-full e-flex e-con e-child\" data-id=\"4b5003f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f4b03 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"a1f4b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-brand-guidelines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e02159 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"5e02159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/blomio-brandbook\/blomio-graphic-guidelines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Graphic guidelines<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brandbook The Blomio brand guidelines are intended for everyone who works with Blomio products, packaging, marketing and content. A consistent visual identity and tone of voice build a recognisable, approachable and inspiring garden brand across every touchpoint: in store, online, on packaging and in marketing materials. The brand guidelines include Brand essence Slogan and brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-11069","page","type-page","status-publish","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blomio - It never gets old | Tokmanni Brandbook<\/title>\n<meta name=\"description\" content=\"Blomio brandbook: logo, colours, typography, imagery, packaging guidelines and tone of voice. Guidelines for everyone who works with Blomio products.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blomio - It never gets old | Tokmanni Brandbook\" \/>\n<meta property=\"og:description\" content=\"Blomio brandbook: logo, colours, typography, imagery, packaging guidelines and tone of voice. 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