{"id":10492,"date":"2026-06-12T16:21:51","date_gmt":"2026-06-12T13:21:51","guid":{"rendered":"https:\/\/brandbook.tokmanni.fi\/miny-brandbook\/miny-brand\/"},"modified":"2026-06-15T09:05:33","modified_gmt":"2026-06-15T06:05:33","slug":"miny-brand","status":"publish","type":"page","link":"https:\/\/brandbook.tokmanni.fi\/en\/miny-brandbook\/miny-brand\/","title":{"rendered":"Miny Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10492\" class=\"elementor elementor-10492 elementor-10261\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1efc4bd e-flex e-con-boxed e-con e-parent\" data-id=\"1efc4bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e650a63 elementor-widget elementor-widget-heading\" data-id=\"e650a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc0900 e-flex e-con-boxed e-con e-parent\" data-id=\"9bc0900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14d2c0 elementor-widget elementor-widget-text-editor\" data-id=\"e14d2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Miny is a joyful, international, and trendy lifestyle brand that brings color, energy, and good vibes to everyday life accessibly and affordably. At the core of the brand is the idea that even small, personalized things can bring more joy. <br><br>Although Miny speaks Finnish, English headlines and call-outs are used in marketing and in-store materials. Miny&#8217;s slogan is also in English. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673a17b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"673a17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a78001 e-con-full e-flex e-con e-child\" data-id=\"7a78001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-605c2bd elementor-widget elementor-widget-heading\" data-id=\"605c2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Slogan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b02e5e elementor-widget elementor-widget-text-editor\" data-id=\"5b02e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sweet finds, tiny prices<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7d65af e-flex e-con-boxed e-con e-parent\" data-id=\"a7d65af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90612e2 e-con-full e-flex e-con e-child\" data-id=\"90612e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66086d5 elementor-widget elementor-widget-heading\" data-id=\"66086d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Miny brand story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc7a1d elementor-widget elementor-widget-text-editor\" data-id=\"acc7a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Miny thrives on joy. It is a playground, confetti, and a candy store of colors for you and your home. Freshly trendy lifestyle, home, and beauty finds bring energy and light to everyday life.  <\/p><p>Miny products are fun, beautiful, and durable, but never expensive. It is easy to mix and match sets from the selection, where only your imagination is the limit. That is why shopping at Miny is as much of a smile-inducing experience as using and showing off the products.<\/p><p>In addition to a brilliant price-quality ratio, Miny is within everyone&#8217;s reach at Tokmanni stores and online. So, let yourself fall in love with Miny without a worry. Joy belongs to everyone!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4c68ec e-con-full e-flex e-con e-child\" data-id=\"f4c68ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-342cd3c elementor-widget elementor-widget-spacer\" data-id=\"342cd3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eda531d e-flex e-con-boxed e-con e-parent\" data-id=\"eda531d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1891bf e-con-full e-flex e-con e-child\" data-id=\"b1891bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef21230 elementor-widget elementor-widget-heading\" data-id=\"ef21230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a97e6e elementor-widget elementor-widget-text-editor\" data-id=\"4a97e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Joy brings more joy.<\/h3><p>Miny products are everyday confetti, adding color and joy to life.<\/p><h3>Brilliant quality for a tiny price.<\/h3><p>Miny products offer a brilliant price-quality ratio and an excellent value-to-smile ratio.<\/p><h3>Joy belongs to everyone.<\/h3><p>Miny encourages everyone to create a uniquely personal life and environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a492cc e-con-full e-flex e-con e-child\" data-id=\"7a492cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc768e2 elementor-widget elementor-widget-heading\" data-id=\"dc768e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tone of Voice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9eb618 elementor-widget elementor-widget-text-editor\" data-id=\"f9eb618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Who we talk to<\/h3><p>Miny&#8217;s primary target audience is youth and young adults (approx. 12\u201328 years old), especially 15\u201320-year-olds, for whom trends, interior design, beauty, and self-expression play an important role.<\/p><h3>How we talk<\/h3><p>Miny&#8217;s voice is joyful, playful, and approachable. The brand speaks like that bestie who is always up for fun \u2013 genuinely and warmly. The goal is to bring a smile, encourage letting go, and inspire joy-sparking purchases.   \u2028\u2028<\/p><p>Joy has no gender. Therefore, we strive for gender neutrality in our choice of words, whether it&#8217;s about beauty care or interior design. In a nutshell, the style is lightly positive \u2013 a spark of joy for every day.  <\/p><h3>Language<\/h3><p>English headlines are used in in-store and marketing materials to support Miny&#8217;s international vibe. The main language on packaging is also English.  \u2028\u2028<\/p><p>Short in-store call-outs (new, sale, etc.) are written in three languages (Finnish\/English\/Swedish) whenever possible. Other content and communication are implemented in the local language. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0535bd e-con-full e-flex e-con e-child\" data-id=\"b0535bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb92b2d elementor-widget elementor-widget-text-editor\" data-id=\"fb92b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Do this<\/h3><ul><li>Use inspiring and energetic language<\/li><li>Highlight the feeling the product brings, not just the product<\/li><li>Keep messages short and easy to understand<\/li><li>Utilize trends and current phenomena<\/li><li>Keep the tone gender-neutral<\/li><li>Play with language and headlines joyfully<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43cbba2 e-con-full e-flex e-con e-child\" data-id=\"43cbba2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4aaa1 elementor-widget elementor-widget-text-editor\" data-id=\"9d4aaa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Do this<\/h3><ul><li>Use inspiring and energetic language<\/li><li>Highlight the feeling the product brings, not just the product<\/li><li>Keep messages short and easy to understand<\/li><li>Utilize trends and current phenomena<\/li><li>Keep the tone gender-neutral<\/li><li>Play with language and headlines joyfully<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e03b56 e-con-full e-flex e-con e-child\" data-id=\"1e03b56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece06fa elementor-widget elementor-widget-text-editor\" data-id=\"ece06fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Short call-outs<\/h3><p><strong>Fun mode on<\/strong><\/p><p><strong>Sweet little things<\/strong><\/p><p><strong>Tiny prices, big mood<\/strong><\/p><p><strong>New &#038; Fun <\/strong><\/p><p><strong>Feel cute<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4c56e7 e-con-full e-flex e-con e-child\" data-id=\"e4c56e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ffad8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f8ffad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Headline examples<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f07555 e-con-full e-grid e-con e-child\" data-id=\"9f07555\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae26ed elementor-widget elementor-widget-text-editor\" data-id=\"4ae26ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Lifestyle, home and kitchen<\/h4><p>Make it cozy<\/p><p>From mess to yess<\/p><p>Happy place starts here<\/p><p>Joy of staying home<\/p><p>Sunny side up <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076d72e elementor-widget elementor-widget-text-editor\" data-id=\"076d72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Beauty<\/h4><p>Glow-up stuff<\/p><p>Tools to slay<\/p><p>U look BTFL<\/p><p>I\u2019m hair for you<\/p><p>Nailed it!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e297d89 elementor-widget elementor-widget-text-editor\" data-id=\"e297d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Seasonal<\/h4><p>Picnic pick-ups<\/p><p>Holly jolly finds<\/p><p>Bring Xmas to ho-ho-home<\/p><p>Its a Boo-tiful time<\/p><p>Spooky but sweet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf01ed8 elementor-widget elementor-widget-text-editor\" data-id=\"bf01ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Gifts<\/h4><p>All wrapped up<\/p><p>Gifted &#038; fun<\/p><p>Gift mode: ON<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68f4ee elementor-widget elementor-widget-text-editor\" data-id=\"e68f4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Sales call-outs<\/h4><p>NEW \/ UUTTA \/ NY<\/p><p>SALE \/ ALE \/ REA<\/p><p>TOP PICK \/ SUOSIKKI \/ FAVORIT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6caed08 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6caed08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c743b5 e-con-full e-flex e-con e-child\" data-id=\"7c743b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-76aba54 e-con-full e-flex e-con e-child\" data-id=\"76aba54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e65ec49 e-con-full e-flex e-con e-child\" data-id=\"e65ec49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2aa78 elementor-widget elementor-widget-heading\" data-id=\"5f2aa78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Photography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c1fb7 elementor-widget elementor-widget-text-editor\" data-id=\"87c1fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An abundant style of presentation is preferred in product images. The quantity of products in the images can be exaggerated (e.g., a chair overflowing with decorative pillows, five pairs of sunglasses on a face, a large pile of jewelry). As a rule, the product is shown in its environment of use, not in a studio.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d78f004 e-con-full e-flex e-con e-child\" data-id=\"d78f004\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d588d2c elementor-widget elementor-widget-image\" data-id=\"d588d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"736\" height=\"900\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-story.webp\" class=\"attachment-large size-large wp-image-10479\" alt=\"Product image of a hand wearing plenty of colorful Miny rings and decorated nails against a peach-toned background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b944d0 e-grid e-con-full e-con e-child\" data-id=\"1b944d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141c580 elementor-widget elementor-widget-image\" data-id=\"141c580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-socks.webp\" class=\"attachment-large size-large wp-image-10475\" alt=\"Product image of feet wearing mismatched colorful Miny socks with jeans against a pink patterned background\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-socks.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-socks-768x512.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8211d18 elementor-widget elementor-widget-image\" data-id=\"8211d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-mugs.webp\" class=\"attachment-large size-large wp-image-10480\" alt=\"Product image of colorful Miny mugs with fruit patterns, arranged against a pastel-toned background divided into different color blocks\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-mugs.webp 800w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-mugs-200x200.webp 200w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-mugs-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fe5f5a e-con-full e-grid e-con e-child\" data-id=\"2fe5f5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d37220f elementor-widget elementor-widget-image\" data-id=\"d37220f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1400\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-glasses.webp\" class=\"attachment-large size-large wp-image-10481\" alt=\"Product image of a woman dressed in a green bikini, wearing multiple pairs of colorful Miny sunglasses on her face in front of the sea\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-glasses.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-glasses-714x1000.webp 714w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-glasses-768x1075.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31743fc elementor-widget elementor-widget-image\" data-id=\"31743fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1235\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-hair.webp\" class=\"attachment-large size-large wp-image-10482\" alt=\"Product image of hair styled with plenty of colorful Miny hair clips and accessories, such as flowers, fruits, and hearts\" srcset=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-hair.webp 1000w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-hair-810x1000.webp 810w, https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/05\/miny-hair-768x948.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e762a1 e-flex e-con-boxed e-con e-parent\" data-id=\"8e762a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b74ba1a e-con-full e-flex e-con e-child\" data-id=\"b74ba1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9f65d elementor-widget elementor-widget-heading\" data-id=\"6c9f65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Graphic guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fd617 elementor-widget elementor-widget-text-editor\" data-id=\"c5fd617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From Miny\u2019s Graphic Guidelines, you will find downloadable logo originals and instructions for color usage, typography, and packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c5638 elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"49c5638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/miny-brandbook\/miny-graphic-guidelines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Graphic guidelines<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Miny is a joyful, international, and trendy lifestyle brand that brings color, energy, and good vibes to everyday life accessibly and affordably. At the core of the brand is the idea that even small, personalized things can bring more joy. Although Miny speaks Finnish, English headlines and call-outs are used in marketing and in-store [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10477,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-10492","page","type-page","status-publish","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miny brand guidelines \u2013 story, values, and visual identity | Tokmanni Brandbook<\/title>\n<meta name=\"description\" content=\"Discover the Miny brand: a joyful, trendy, and affordable lifestyle brand that brings color, energy, and good vibes to everyday life.\" \/>\n<meta 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