{"id":10477,"date":"2026-06-12T13:16:29","date_gmt":"2026-06-12T10:16:29","guid":{"rendered":"https:\/\/brandbook.tokmanni.fi\/miny-brandbook\/"},"modified":"2026-06-15T09:05:19","modified_gmt":"2026-06-15T06:05:19","slug":"miny-brandbook","status":"publish","type":"page","link":"https:\/\/brandbook.tokmanni.fi\/en\/miny-brandbook\/","title":{"rendered":"Miny Brandbook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10477\" class=\"elementor elementor-10477 elementor-10245\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8817706 e-flex e-con-boxed e-con e-parent\" data-id=\"8817706\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a696d4f elementor-widget elementor-widget-heading\" data-id=\"a696d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brandbook<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ac10d e-flex e-con-boxed e-con e-parent\" data-id=\"38ac10d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bddaca9 elementor-widget elementor-widget-text-editor\" data-id=\"bddaca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Miny\u2019s brand guidelines are for everyone creating content and materials for the Miny brand.<\/p><p>Consistent visual and communications execution builds a recognizable, inspiring, and delightful Miny brand across all channels \u2013 in-store, online, and on packaging.<\/p><h2>Brand guidelines content<\/h2><ul><li>slogan, story, values<\/li><li>tone of voice and examples<\/li><li>guidelines for writing content<\/li><\/ul><h2>Graphic guidelines content<\/h2><ul><li>logo, colors, typography, and imagery<\/li><li>graphic elements and examples<\/li><li>guidelines for packaging design<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6c789c e-con-full e-flex e-con e-child\" data-id=\"f6c789c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa95bef elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"aa95bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"175\" height=\"175\" src=\"https:\/\/brandbook.tokmanni.fi\/wp-content\/uploads\/2026\/06\/miny-logo-rgb.svg\" class=\"attachment-large size-large wp-image-10476\" alt=\"Miny&apos;s brown text logo on a transparent background\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c499fb9 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"c499fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/miny-brandbook\/miny-brand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80207a elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e80207a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbook.tokmanni.fi\/en\/miny-brandbook\/miny-graphic-guidelines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Graphic guidelines<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brandbook Miny\u2019s brand guidelines are for everyone creating content and materials for the Miny brand. Consistent visual and communications execution builds a recognizable, inspiring, and delightful Miny brand across all channels \u2013 in-store, online, and on packaging. Brand guidelines content slogan, story, values tone of voice and examples guidelines for writing content Graphic guidelines content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-10477","page","type-page","status-publish","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miny \u2013 a delightful brand by Tokmanni | Tokmanni Brandbook<\/title>\n<meta name=\"description\" content=\"Discover Miny \u2013 Tokmanni\u2019s delightful brand that brings color, inspiration, and joy to the little moments of everyday life.\" 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