{"id":10124,"date":"2025-11-25T14:12:31","date_gmt":"2025-11-25T12:12:31","guid":{"rendered":"https:\/\/brandbook.tokmanni.fi\/pola-brandbook\/pola-graphic-guidelines\/"},"modified":"2026-10-21T14:15:59","modified_gmt":"2026-10-21T11:15:59","slug":"pola-graphic-guidelines","status":"publish","type":"page","link":"https:\/\/brandbook.tokmanni.fi\/en\/private-labels\/pola-brandbook\/pola-graphic-guidelines\/","title":{"rendered":"Pola Graphic guidelines"},"content":{"rendered":"\t\t
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Graphic guidelines<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Refer to this toolkit for logo downloads as well as colour scheme and typography guidelines. At the end, we have included examples of how the visual identity is applied to marketing materials. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The logo can be used in black on light backgrounds, or in white on colored backgrounds and over photos\/video.

Detailed instructions for logo usage and downloadable logo files (CMYK & RGB) can be found below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Safety area and minimum size<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The safety area must be at least the width of the letter 'L' in the logo on all sides. No elements that disturb the logo may be placed within the safety area. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The minimum width of the logo without the slogan is 8 mm for print and 50 px for digital use.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Correct use<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The logo can be used on colored backgrounds defined in Pola\u2019s color palette, as well as over photos and video. As a rule, the white version of the logo is always used over photos or video. In these cases, ensure the logo is legible by darkening the image if necessary. The logo can also be used with the customer promise written underneath.

Examples of correct logo usage are provided in the last section titled Examples of what to do<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Colors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pola\u2019s color palette consists of five darker and five lighter compatible shades, plus black and white. The colors can be used freely for various needs and purposes, such as distinguishing size markings on packaging, as background paper colors in studio shoots, or to enliven the look in marketing materials. Different tints of the colors can also be used as needed. <\/p>

In advertising materials and studio images, the palette shades can be used according to the season (e.g., lighter pastels for spring, darker shades for autumn), but colors can also be chosen from outside the color chart if trends or the garment and style in the image require it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mocha<\/h4>

PMS 4041 C
CMYK 35\/53\/49\/34
RGB 134\/100\/92
HTML #86645c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cherry<\/h4>

PMS 7419 C
CMYK 22\/87\/57\/14
RGB 177\/56\/75
HTML #b1384b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Orange<\/h4>

PMS 2432 C
CMYK 10\/50\/71\/0
RGB 226\/146\/85
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Moss<\/h4>

PMS 4223 C
CMYK 68\/40\/72\/20
RGB 82\/104\/74
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Sea<\/h4>

PMS 7685 C
CMYK 93\/70\/20\/0
RGB 34\/82\/140
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Linen<\/h4>

PMS 9223 C
CMYK 10\/12\/22\/0
RGB 233\/222\/204
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Rose<\/h4>

PMS 507 C
CMYK 22\/56\/24\/0
RGB 202\/132\/155
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Lemon<\/h4>

PMS 1205 C
CMYK 0\/12\/56\/0
RGB 255\/224\/135
HTML #ffe087<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sage<\/h4>

PMS 4190 C
CMYK 44\/19\/42\/0
RGB 160\/182\/159
HTML #a0b69f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sky<\/h4>

PMS 7451 C
CMYK 56\/30\/0\/0
RGB 124\/157\/210
HTML #7c9dd2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Black<\/h4>

PMS Black
RGB 50\/50\/50
CMYK 0\/0\/0\/92
HTML #323232<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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White<\/h4>


RGB 255\/255\/255
CMYK 0\/0\/0\/0
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Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Two fonts have been defined for Pola: the serif font Roca<\/strong> and the sans-serif font Gravita (HUM)<\/strong>.
Roca is used in headlines and short highlights. Gravita is used in longer texts and on packaging. <\/p>

The fonts can be found on Adobe Fonts, <\/strong>among other services..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pola’s packaging and labels are Scandinavian minimalist and airy in style \u2013 they give space to the products’ various shades, materials, and prints.


White plays a major role as a background color; black is used in the logo and texts. Different sizes are distinguished by utilizing different shades from Pola\u2019s color palette.
The font used on packaging is the legible Gravita (Hum) in various weights. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Women's\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sample visuals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Below you will find a few sketches of advertising and in-store materials. In these materials, images can be cropped so that the model’s body and garment are not fully visible, as shown in the examples. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Advertising\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Store\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Open\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Pink\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Graphic guidelines Refer to this toolkit for logo downloads as well as colour scheme and typography guidelines. At the end, we have included examples of how the visual identity is applied to marketing materials. Logo The logo can be used in black on light backgrounds, or in white on colored backgrounds and over photos\/video. Detailed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10117,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-10124","page","type-page","status-publish","entry"],"yoast_head":"\nPola Graphic guidelines | Tokmanni Brandbook<\/title>\n<meta name=\"description\" content=\"Pola Graphic Guidelines compile logos, colors, typography, and packaging \u2013 instructions for a consistent brand identity from advertising to packaging.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pola Graphic guidelines | Tokmanni Brandbook\" 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