Kotikulta Selected logo on a light grey background. Kotikulta is positioned towards the top left of the box, and Selected is shown in a larger size weighted to the right.

Kotikulta Selected

Graphic guidelines

Refer to this toolkit for logo downloads as well as colour scheme and typography guidelines.

Logo

For more detailed guidance on how to use the logo and for downloads (CMYK & RGB), please see below.

Download logos
Kotikulta Selected logo with black text centered on a light grey background.
Kotikulta Selected logo on a light grey background. Kotikulta is positioned towards the top left of the box, and Selected is shown in a larger size weighted to the right.

Clear space

Kotikulta Selected logo with black text in a transparent rectangular box on a light grey background. A grey frame runs along the box edge, visually defining it. Kotikulta is centered above the word selected within the box.
Kotikulta Selected logo with black text in a transparent rectangular box placed on a light grey background. A white safety area surrounds the box, with a width equal to the letter 'e' in 'selected'. A frame is drawn at the safety area border, also serving as the box frame.
Kotikulta Selected, vertical version of black logo in an off-white or light grey rectangular box. Box on a light grey background. The box is surrounded by a white frame defining the safety area, which corresponds to the width of the letter 'e' in 'selected' measured in all directions from the box edges.
Kotikulta Selected, horizontal version of black logo in an off-white or light grey rectangular box. Box on a light grey background. The box is surrounded by a white frame defining the safety area, which corresponds to the width of the letter 'e' in 'selected' measured in all directions from the box edges.

The Kotikulta Selected logo will generally always appear against a pale grey background. When the background is in use, the pale grey negative space will help maintain padding around the logo. If a pale grey background is not in use, a minimum clear space equivalent to the width of the letter “e” must be maintained at all times.

Minimum size

Kotikulta Selected, black logo in an off-white or light grey rectangular box. Box on a light grey background. Below the box, width guideline "16 mm / 100 px".
Kotikulta Selected, black logo in an off-white or light grey rectangular box. Box on a light grey background. Below the box, width guideline "18 mm / 120 px".

The minimum width for a vertical logo is 16 mm for print and 100 pixels for digital and 18 mm and 120 pixels for horizontal.

Correct use

Kotikulta Selected, black logo on an off-white or light grey background.
Example of visual brand usage: Kotikulta Selected logo on a white background placed over an interior image showing green-grey towels and wooden shelves.
Example of visual usage of a Kotikulta Selected brand image: an interior shot of green-grey towels and wooden shelves with the brand text "Kotikulta Selected" added in white.
Example of unwanted usage: A Kotikulta Selected interior image with brand text added on top. A red line crosses the image indicating this style should not be used.

In general, the logo should always be displayed against a solid light grey background eliminating the pale grey negative space. If necessary, the logo can also be placed against a different colour background or a photograph. When used with a photograph or in a video, a white reverse logo with the words Kotikulta Selected only should be used instead, without the grey negative space. When using the white reverse logo without negative space, please ensure legibility and darken the image where necessary. The reverse logo cannot be used against a light-coloured image or video.

Examples of correct logo usage are provided in the last section titled Examples of what to do.

Colour

The Kotikulta Selected palette comprises five complementary muted shades. Black Ash is intended for all textual content, while the other shades are for background and highlighting.

Ash

PMS Black
RGB 50/50/50
CMYK 0/0/0/92
HTML #323232

Pearl

PMS 663
RGB 244/244/242
CMYK 5/5/5/0
HTML #F4F2F2

Clay

PMS 4745
RGB 212/199/191
CMYK 20/22/24/0
HTML #D4C7DF

Rain

PMS 7542
RGB 155/180/188
CMYK 43/19/23/0
HTML #9BB4BC

Sand

PMS 4003
RGB 234/230/215
CMYK 15/15/40/2
HTML #DED0A5

Typography

The typeface associated with Kotikulta Selected is Cronos pro, with regular and bold styles used as appropriate. Optical kerning should be used throughout.

Download font
Cronos Pro font characters listed.

Sample slogans, Kotikulta Selected

Bring peace and tranquility to your bedroom with Kotikulta Selected bed linen

Add a touch of spa to your bathroom with our sumptuously soft Kotikulta towels

Chef like a pro with our super durable Kotikulta Selected frying pan

Visual identity

All our visuals show relatably everyday moments captured in ordinary and authentic looking homes. The atmosphere is always cosy and welcoming, with soft, warm lighting. We feature models of different ages with a range of unique and distinctive looks.

A made bed with neutral-toned sheets, topped with a burning white scented candle. In the background, a bedside table with dried flowers in a vase and another candle.
Interior bathroom view with green-grey towels, wooden shelves, soap pumps, and soap stones. Background features a white wall, a branch vase, and soft shadows.
A kitchen arrangement featuring a wooden cutting board in the center surrounded by root vegetables, mushrooms, red onions, spices, a wooden mortar, and a pepper mill on a dark stone surface.

Sample visuals

Please see below for packaging examples and sample advertising and point of sale materials.

Kotikulta Selected home products displayed on a white background: a frame, a vanilla-scented candle with a cork lid, and two bed sheets with packaging labels.
Packaging for a Kotikulta Selected frying pan, showing a black 24 cm pan in a kitchen setting. The packaging includes text detailing the pan's features.
A spread from Tokmanni's catalog featuring Kotikulta Selected bedroom décor products, such as candles, bedding, and room fragrances. On the left, a lit candle on a made bed.
Kotikulta Selected ad image showing green-grey towels, wooden storage shelves, and neutral-toned bathroom products. Text at the top: "Carefully chosen home products worthy of your home's most important moments."
Two Kotikulta Selected ad stands featuring the brand text and slogan "Carefully chosen home products worthy of your home's most important moments" at the top. The left stand shows a made bed and candle; the right shows green-grey towels and wooden bathroom shelves.

Brand

Go to the Kotikulta main brand guidelines.

Kotikulta brand
Kotikulta Graphic guidelines
Kotikulta logo in white on a black background.

Brändikirjat

Kotikulta Brandbook

Brand Books

Kotikulta Brandbook