Graphic guidelines

Refer to this toolkit for logo downloads as well as colour scheme and typography guidelines.

Logo

For more detailed guidance on how to use the logo and for downloads (CMYK & RGB), please see below.

Clear space

The Kotikulta Selected logo will generally always appear against a pale grey background. When the background is in use, the pale grey negative space will help maintain padding around the logo. If a pale grey background is not in use, a minimum clear space equivalent to the width of the letter “e” must be maintained at all times.

Minimum size

The minimum width for a vertical logo is 16 mm for print and 100 pixels for digital and 18 mm and 120 pixels for horizontal.

Correct use

In general, the logo should always be displayed against a solid light grey background eliminating the pale grey negative space. If necessary, the logo can also be placed against a different colour background or a photograph. When used with a photograph or in a video, a white reverse logo with the words Kotikulta Selected only should be used instead, without the grey negative space. When using the white reverse logo without negative space, please ensure legibility and darken the image where necessary. The reverse logo cannot be used against a light-coloured image or video.

Examples of correct logo usage are provided in the last section titled Examples of what to do.

Colour

The Kotikulta Selected palette comprises five complementary muted shades. Black Ash is intended for all textual content, while the other shades are for background and highlighting.

Ash

PMS Black
RGB 50/50/50
CMYK 0/0/0/92
HTML #323232

Pearl

PMS 663
RGB 244/244/242
CMYK 5/5/5/0
HTML #F4F2F2

Clay

PMS 4745
RGB 212/199/191
CMYK 20/22/24/0
HTML #D4C7DF

Rain

PMS 7542
RGB 155/180/188
CMYK 43/19/23/0
HTML #9BB4BC

Sand

PMS 4003
RGB 234/230/215
CMYK 15/15/40/2
HTML #DED0A5

Typography

The typeface associated with Kotikulta Selected is Cronos pro, with regular and bold styles used as appropriate. Optical kerning should be used throughout.

Sample slogans, Kotikulta Selected

Bring peace and tranquility to your bedroom with Kotikulta Selected bed linen

Add a touch of spa to your bathroom with our sumptuously soft Kotikulta towels

Chef like a pro with our super durable Kotikulta Selected frying pan

Visual identity

All our visuals show relatably everyday moments captured in ordinary and authentic looking homes. The atmosphere is always cosy and welcoming, with soft, warm lighting. We feature models of different ages with a range of unique and distinctive looks.