Brand

Kotikulta is an inspirational brand that helps you to make the most of every room and every moment in your home.

Kotikulta brand story

Home is the place for joy, for rest, for being yourself. When you shut your front door, you get to say goodbye to other people’s rules and demands and enjoy all the things you love best, whether that means chic minimalism, glorious clutter or putting sustainability first. Celebrate the seasons, live for the small moments and make your home your own with Kotikulta’s inspiring decor collection.

Kotikulta. Fall in love with your home every day.

Slogan

Fall in love with your home every day.

Tone of voice

Kotikulta’s brand voice is warm, friendly, approachable and always down-to-earth. The focus is on striking a helpful and inspiring note. Kotikulta is about offering inspiration for everything from seasonal celebrations to home makeovers. At the heart of the Kotikulta message is the idea that a cosy home needn’t cost the earth – even a small change can have a big impact and help you fall in love with your home all over again.

Essential features for Kotikulta brand copy:

Use a warm, friendly and down-to-earth tone of voice.
Convey a sense of how Kotikulta products will update and refresh home interiors.
Highlight the excellent value for money Kotikulta products represent.
Use language to evoke excitement and inspiration, especially for seasonal products with a short selling window.
Ensure that your message is clear and easy to understand.

Useful pull-quotes

Affordable updates for your home

Bring summer/Christmas/the spring into your home!

Our latest home decor arrivals!

Gorgeous home decor, great value for money!

For happiness at home!

Sample Kotikulta slogans

Make your home your own with Kotikulta

Give your home a new look without breaking the bank – check out our beautiful interior accessories!

Update your interiors with Kotikulta and fall in love with your home all over again

Our towels are as soft as they are affordable – Kotikulta brings the spa to your bathroom at home

Update your kitchen essentials and discover the joy of cooking – Kotikulta quality at prices you’ll love!

Create elegant and affordable table settings with Kotikulta kitchen linens

As the nights draw in, illuminate your garden with our excellent and affordable outdoor lighting

Bring a little Easter joy to your home

Visual identity

All our visuals show relatably everyday moments captured in ordinary and authentic looking homes. The atmosphere is always cosy and welcoming, with soft, warm lighting. We feature models of different ages with a range of unique and distinctive looks.