White POLA logo on a transparent background.

Pola Graphic guidelines

Graphic guidelines

Refer to this toolkit for logo downloads as well as colour scheme and typography guidelines. At the end, we have included examples of how the visual identity is applied to marketing materials.

Logo

The logo can be used in black on light backgrounds, or in white on colored backgrounds and over photos/video.

Detailed instructions for logo usage and downloadable logo files (CMYK & RGB) can be found below.

Download logos
Black Pola logo on a transparent background.
White POLA logo on a transparent background.

Safety area and minimum size

Black POLA logo on a beige background with its clear space. The clear space around the logo is indicated by a dashed outline. The width of the clear space is marked with the letter “x”. The x dimension corresponds to the height of the letter “O” in the logo.
The safety area must be at least the width of the letter 'L' in the logo on all sides. No elements that disturb the logo may be placed within the safety area.
Minimum size recommendation for the black POLA logo: 8 mm or 50 pixels. The logo is shown in black on a light beige background.
The minimum width of the logo without the slogan is 8 mm for print and 50 px for digital use.

Correct use

White POLA logo on a transparent background.
Black Pola logo on a transparent background.
White POLA logo and the text “Ihanasti sopiva” on a transparent background.
White POLA logo and the text “Ihanasti sopiva” on a transparent background.

The logo can be used on colored backgrounds defined in Pola’s color palette, as well as over photos and video. As a rule, the white version of the logo is always used over photos or video. In these cases, ensure the logo is legible by darkening the image if necessary. The logo can also be used with the customer promise written underneath.

Examples of correct logo usage are provided in the last section titled Examples of what to do.

Colors

Pola’s color palette consists of five darker and five lighter compatible shades, plus black and white. The colors can be used freely for various needs and purposes, such as distinguishing size markings on packaging, as background paper colors in studio shoots, or to enliven the look in marketing materials. Different tints of the colors can also be used as needed.

In advertising materials and studio images, the palette shades can be used according to the season (e.g., lighter pastels for spring, darker shades for autumn), but colors can also be chosen from outside the color chart if trends or the garment and style in the image require it.

Mocha

PMS 4041 C
CMYK 35/53/49/34
RGB 134/100/92
HTML #86645c

Cherry

PMS 7419 C
CMYK 22/87/57/14
RGB 177/56/75
HTML #b1384b

Orange

PMS 2432 C
CMYK 10/50/71/0
RGB 226/146/85
HTML #e29255

Moss

PMS 4223 C
CMYK 68/40/72/20
RGB 82/104/74
HTML #52684a

Sea

PMS 7685 C
CMYK 93/70/20/0
RGB 34/82/140
HTML #22528c

Linen

PMS 9223 C
CMYK 10/12/22/0
RGB 233/222/204
HTML #e9decc

Rose

PMS 507 C
CMYK 22/56/24/0
RGB 202/132/155
HTML #ca849b

Lemon

PMS 1205 C
CMYK 0/12/56/0
RGB 255/224/135
HTML #ffe087

Sage

PMS 4190 C
CMYK 44/19/42/0
RGB 160/182/159
HTML #a0b69f

Sky

PMS 7451 C
CMYK 56/30/0/0
RGB 124/157/210
HTML #7c9dd2

Black

PMS Black
RGB 50/50/50
CMYK 0/0/0/92
HTML #323232

White


RGB 255/255/255
CMYK 0/0/0/0
HTML #FFFFFF

Typography

Two fonts have been defined for Pola: the serif font Roca and the sans-serif font Gravita (HUM).
Roca is used in headlines and short highlights. Gravita is used in longer texts and on packaging.

The fonts can be found on Adobe Fonts, among other services..

Brändiohjeistuksen kaksivärinen dia, jossa esitellään typografian linjaukset: otsikoissa ja nostoissa käytettävä fontti Roca ja leipätekstissä sekä pakkauksissa käytettävä fontti Gravita (HUM). Taustaväri on lämmin oranssi, ja teksti on haalean keltainen.

Packaging

Pola’s packaging and labels are Scandinavian minimalist and airy in style – they give space to the products’ various shades, materials, and prints.


White plays a major role as a background color; black is used in the logo and texts. Different sizes are distinguished by utilizing different shades from Pola’s color palette.
The font used on packaging is the legible Gravita (Hum) in various weights.

Light gray knitted sweater with a ribbed crew neck collar. Inside the sweater, a size label (size M) and a branded tag featuring the POLA logo are visible. Resting on top of the sweater is a white hang tag displaying the POLA logo and a black Design from Finland mark.
Women's blue slim-fit jeans displayed on a hanger. Attached to the waistband is a size tag featuring the POLA logo (size 38), along with a separate hang tag labeled “Pola”, “Slim”, and “38”. In the background, garments with floral patterns in shades of pink and orange are visible.
Women’s lace briefs in a light peach shade, displayed in a retail store. Attached to the product is a white price tag showing “€3.99”, “Pola”, “Tai”, and the size “S 36/38”. The tag also features the Design from Finland mark. In the background, other briefs in shades of blue and black are visible.
Light pink T-shirt bra hanging on a clothing rack in a retail store. Attached to the product is a white hang tag displaying the markings “DESIGN FROM FINLAND”, size “75B”, the product type “T-paitaliivit / T-shirt BH / T-skjorte BH”, and the feature “Multiway”. At the bottom of the tag, the POLA brand logo appears in black text. In the background, several identical bras are visible hanging in overlapping rows.

Sample visuals

Below you will find a few sketches of advertising and in-store materials. In these materials, images can be cropped so that the model’s body and garment are not fully visible, as shown in the examples.

Long, horizontal wall-mounted advertisement above the clothing department showcasing the POLA clothing collection. The advertisement features a green banner in the center with a white POLA logo and the slogan “Ihanasti sopiva.” On both sides are photos of smiling women: on the left, a woman wearing a yellow knit sweater; on the right, a woman wearing a black jersey top. Below the advertisement, women's clothing hangs on racks, including knitwear and floral-patterned blouses. The display creates a warm, welcoming, and inviting atmosphere.
The image shows two retail advertising displays for Tokmanni’s POLA clothing collection against a white background. The advertisement on the left features a smiling young woman on a light purple background, with the text in white: “Pola – Discover new favorites in sizes XS–3XL from our latest collection!” The advertisement on the right shows two women running on a beach and includes the same POLA logo and message. Both displays have a curved shape, and the red Tokmanni logo is visible at the top. The image emphasizes a joyful, body-positive message and highlights the versatility and inclusive sizing of the collection.
Advertising poster on the wall of a clothing department: a young woman looks directly at the camera, smiling warmly from behind the collar of a green turtleneck sweater. The poster features a white POLA logo and the text: “Discover your favorites in sizes XS–3XL from our new collection!” On both sides of the poster, garments are hanging: a floral-patterned garment and a black garment on the left, and a burgundy T-shirt on the right. The store ceiling and exposed piping are visible in the background. The image conveys a positive atmosphere, an approachable brand identity, and a clear, cohesive visual message.
Store environment featuring POLA apparel displayed on clearly organized clothing racks. In the foreground are light-colored cardigans in cream and brown tones, while the background showcases black garments and floral-patterned clothing. At the center stands a floor display featuring a smiling woman and the message: “Discover new favorites in sizes XS–3XL from our latest collection!” along with the POLA logo. Additional hanging posters above reinforce the same brand identity and visual style. Price signs are black and white with clear, bold typography. The overall shopping environment is fresh, modern, easy to navigate, and inviting.
Open advertising brochure showcasing clothing and prices from the POLA fashion brand. In the upper left section, a smiling model appears against a light pink background alongside the POLA logo. On the right-hand page, products are presented in clearly organized panels, featuring blouses, trousers, and dresses in various colors. Next to each product is a large starburst-shaped price tag in bright colors such as purple, orange, and yellow, designed to attract attention. The layout is visually fresh, easy to navigate, and communicates product information clearly and effectively.
Pink storefront sign featuring a white, modern POLA logo with distinctive typography. The L has a horizontal stroke that connects to the A, creating a unique and recognizable visual identity. Beneath the logo, the tagline “Perfectly Made for You” reinforces the brand message with a warm and inviting tone. The background is clean and uncluttered, with a bright sky that highlights the brand’s freshness, simplicity, and clarity.

Brand Books

Pola Brandbook

Brand Books

Pola Brandbook